Sherman Residential × Jamesday Welcome 1 / 1
Jamesday DigitalMultifamily paid ads, search and AI

Sherman Residential

  • What we found across your portfolio
  • How we'd run Google, Meta, SEO and AI
  • What you'd see, and how often

Prepared for Sherman Residential · November 13, 2026

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apartments near camelback phoenix

Every lease at your 22 communities starts with a search like this one.

Search→Ad, map or AI answer→Click→Tour

Before we start

Questions for you.

So the next 20 minutes are about what matters to you.

  1. 1
    Why look at this now?What's prompting the search for a partner?
  2. 2
    What isn't working today?Results, reporting, speed, specials, anything you'd change.
  3. 3
    What would make the first 90 days a win?Leads, cost per lease, occupancy, less chasing?

What we heard

Paid Google and Meta. Four new communities in January, built from scratch.

18 communities today+4 in January6 states~5,200 homes
  1. 1
    What we foundWe audited all 18 before today.
  2. 2
    Paid adsGoogle, Meta, and your January launches.
  3. 3
    SEO and AI searchGoogle, Maps, ChatGPT and Gemini.
  4. 4
    Pulse and how we workWhat you see, and how often we act.

Who we are

We don't set it and forget it.

A multifamily-only team that works on every account, every day.

17,000+Apartment homes managed
$7M+Ad spend a year
15+Years in paid ads and SEO
100%Client retention since 2023
Multifamily & Real Estate OnlyMilhaus · Contravest · Onyx+EastMilhaus: 8 to 33 communities with us. Sterling Group starts January 1.
How we're builtOwners on every accountWorked on daily. Replies within hours. No handoffs.
RecognizedJonah preferred agencyApproved on Jonah Digital's agency list.

Why operators choose us

We've sat in your seat.

Jamesday was built by former in-house multifamily marketers. We know what marketing teams, regionals and property managers deal with.

SpeedReplies and changes within a few hoursFrom an owner, not a ticket queue.
Checks and balancesEvery account watched, every dayDaily checks, a full audit every week, a deep dive every two weeks.
ExperienceLease-ups and stabilized communities15+ years in paid ads and SEO, with leadership experience on both.

Case study · Milhaus

Milhaus: from 8 communities to 33.

The numbers that earned the rest of the portfolio.

“A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.”

Raven Reckley · Senior VP, Milhaus

25 communities over 12 months, from Milhaus ad-account data. Industry averages: RentVision 2025 (lead), REACH by RentCafe (lease). Cost per lease is an estimate.

What we solve

Six problems every multifamily team has.

Our process is built around all six. Hover a card to see the fix.

01 · SetupOne template, copied to every property.
How we fix itEach community researched and built on its own.
02 · OffersSpecials change weekly. Ads don't.
How we fix itYour current special in every ad, checked every morning.
03 · TrackingLeads counted wrong. Budgets follow.
How we fix itTags checked every day. If one breaks, we're alerted right away and fix it.
04 · AttentionFixes once a month, right before the report.
How we fix itWe work on every account daily, not once a month.
05 · SEO & AI VisibilityRankings and AI answers are nobody's job.
How we fix itWe track your rankings and AI answers, and fix what's holding you back.
06 · AcquisitionsNew communities go dark.
How we fix itAds and tracking live on closing day.
Your portfolio today18 communities · ~5,236 homes
January +4
NewNewNewNew

Your portfolio

18 communities, 8 markets, 4 more coming.

What a renter sees, we saw.

Google and Meta ad libraries, Google, Maps, AI answers and site scans. Checked Nov 11.

Finding 1 · Meta

8 of 18 run no Meta ads.

0Meta pixels on those 8 sites
1video on most of the other 10

How we'd fix itMeta ads and a working pixel on every community.

Meta Ad Library and site scan, Nov 11.

Finding 2 · Reviews

4 communities sit under 4 stars.

89%of reviews get a reply
62%of critical reviews do

How we'd fix itWe reply to every review within one business day.

Google Maps, Nov 12. Critical: 3 stars or lower.

Finding 3 · Searches for your name

Renters search your name. Someone else's ad shows first.

0of 86 searches showed your ad
8communities had others' ads on their name

How we'd fix itA brand campaign on every name and old name.

86 Google searches, Nov 11. One snapshot each.

Finding 4 · Google search

Without your name, renters rarely find your site.

7of 124 searches put you on page 1
61%top 3 on Maps, the bright spot

How we'd fix itSEO work on every community, monthly. Organic rankings tracked on your live dashboard.

Google results at each community, Nov 11.

Finding 5 · AI search

AI answers send renters to listing sites.

29of 327 AI answers linked to your sites
6communities were never linked

How we'd fix itWe check AI answers weekly and put your facts on your website, Google profile and listings.

ChatGPT, Gemini and Google AI answers, Nov 11.

Your first 90 days

Audit in December. Live January 1. Reviewed every month.

Google Ads

Own every search that leads to a lease.

Brand + old names
vela on camelback
Sponsored · axiscamelback.comAxis Camelback | Formerly Vela
Your name, and the one before it
Location
apartments near camelback
Sponsored · axiscamelback.comApartments Near Camelback Road | Axis Camelback
Near-me and neighborhood searches
Floor plans
1 bed apartments phoenix
Sponsored · axiscamelback.com1-Bedroom Apartments in Phoenix | Axis Camelback
The units that need help this month
Maps + YouTube
apartments near me
Axis CamelbackSponsored · on the map
Video tourSponsored · before the video
Where people look before they search

Examples, not live ads.

Your special, in every ad

Change the special on your website. Every ad follows that day.

How it works
  1. 1
    We read your website every morningThe special and starting prices, per community.
  2. 2
    If it changed, the ads changeGoogle and Meta headlines, the same day.
  3. 3
    You don't send us anythingNo email, no ticket, no week-old offer.
Sponsored
W
Woodlands at the Preserve
woodlandsatthepreserve.com
Woodlands at the Preserve | Up to 8 Weeks Free
1 to 3 bedrooms plus 2-bedroom townhomes in Garland. Spring Creek trails 5 minutes away. Tour today.
Special Up to 8 weeks free on select homes
Townhomes2-bedroom, leasable now
Schedule a tourIn person or virtual

An example, not a live ad.

Meta Ads · Facebook and Instagram

Meta on all 22, built to bring visitors back.

How it works
  1. 1
    They visit your siteThe pixel remembers them.
  2. 2
    They see your floor plans and specialIn their feed, for the next 30 days.
  3. 3
    They come back and tourA small share of budget, judged on visits and clicks.
W
Woodlands at the Preserve
Sponsored
Up to 8 weeks free on select homes. 1 to 3 bedrooms and townhomes in Garland, with Spring Creek trails 5 minutes away.
1 Bedroom
Up to 8 Weeks FreeGarland, TX
Learn more
2 Bedroom
Up to 8 Weeks FreeGarland, TX
Learn more
Townhomes
Up to 8 Weeks FreeGarland, TX
Learn more

An example, not a live ad. Woodlands runs no Meta ads today.

Your January launches

Four communities, live on closing day.

  1. 2 weeks beforeAccounts + trackingIn Sherman's name. Tags, analytics and pixel tested.
  2. Closing dayEvery campaign liveBrand on the new name and the old one, location, floor plans, Maps and Meta.
  3. Week 2First full auditWhat's working, what we cut.
  4. Day 30First monthly reviewThen the same playbook every time you buy.

SEO and AI search · optional add-on

Ads buy one part of the page. SEO and AI earn the rest.

3 of 4Places a renter looks that aren't ads
$0Per click from Maps, website results and AI answers

Optional. From $300 per community a month. It keeps working when the ad budget stops.

What AI says about you

20 communities named. Axis at the Park isn't one.

Google AI Mode · Nov 11
What are the best apartments in University City in Charlotte, NC?
  1. The Kendry
  2. NOVEL University Place
  3. Ellison Mallard Creek
  4. Prose McCullough Station
  5. Ventura Research Park

+ 15 more communities

Axis at the Park: not named.

9%AI answers that link to your sites
6 of 18Communities never linked
27%Searches with an AI answer on top

How SEO and AI work

Scan, fix, verify. Every community.

  1. ScanRankings, Maps, AI answers, site health, Business Profile.
  2. Fix listEvery gap, ranked by what it's worth.
  3. We fix what we canBusiness posts, profile facts, listings, answer content.
  4. Your web team gets one ticketPage, change, code. Exact, never vague.
  5. Verify and reportEach community against its own starting point.

Google Business posts

Your Google profile, always current.

Written from your website. Maps is your strongest channel: top 3 on 61% of searches.

  • Special changes
  • Amenities
  • Neighborhood
  • Floor plans available
  • Pricing changes or dropsOnly if you want them.
Pulse · Posts waiting for approvalSample data
Pulse approval queue: three drafted Google Business posts for a move-in special, pricing and availability, each with Approve, Edit and Skip buttons and a note saying which website scan it was written from.
Auto-postStraight to Google.
Approve firstOne email: approve, edit or skip.
Set per communityMix both.
Pulse · Portfolio overviewSample data
Pulse portfolio overview: a card for each community with its leads, the change against its own last 30 days and cost per lead, above portfolio spend, leads, cost per lead, search visitors and AI visibility.
Pulse · Paid ads, one communitySample data
Pulse paid ads view for one community: monthly budget, share of searches shown, devices, Google Ads and Meta Ads cards with trend lines.
Pulse · AI visibilitySample data
Pulse AI visibility: share of AI answers linking to the community, sites cited instead, and results by assistant.

Pulse

Every community on one screen, updated every 30 minutes.

Logins for you, your regionals and ownership. A monthly PDF you can forward.

Included with paid ads

Google, Meta and your website, per community.

  • Spend, leads and cost per lead for each community
  • Your share of searches, and what's holding it back
  • We're alerted the same day tracking breaks
  • The monthly report, written for ownership
With SEO and AI

Whether AI names you, and who it names instead.

Asked every week. Plus your Google and Maps rankings, and competitor rents and specials read every morning.

With SEO and AI

Your prices and your competitors', read every morning.

Pulse · You and your competitorsSample data
Pulse market view: your starting price by bedroom, then a table of five competitors with their starting prices, how far above or below you each one is, and each one's current special.
Pulse · What movedSample data
Pulse change log: four competitor price changes in 14 days, each with the date, price cut or price up, and the old and new price.
Pulse · Your floor plansSample data
Pulse floor plans: each floor plan with square feet, starting price, availability and 7-day price change, beside the current website special and its history.

What runs on its own

Pulse checks your portfolio all day, every day.

CheckHow oftenComes withStatus
Google Ads, Meta and website syncEvery 30 minutesPaid adsLive
Floor plan prices, availability and specialsDailyPaid adsLive
Google Search ConsoleDailySEO and AILive
Competitor prices and specialsDailySEO and AILive
ReviewsDailySEO and AILive
Google Business posts: special check, drafts and auto-postsDailySEO and AILive
Search rankings and AI answersWeeklySEO and AILive
Site scan: page speed and sitemapsWeeklySEO and AILive

How we work

Nothing waits a month.

In between: replies from an owner within a few hours.
Each month we ask you: occupancy by floor plan, specials coming up, what's changing on site.

How we compare

Questions to ask any agency, including us.

AskJamesdayMany multifamily agencies
Who runs your account?An owner, every dayAccount managers and team leads
How often is each account worked on?DailyOften once a month
How fast are changes made?Within hoursUsually multiple days
Is the fee published?Yes, with no setup feeOften "request a demo"
Whose ad accounts?Yours, with full historyAsk whose name they're in
What do you see between reports?Pulse, updated every 30 minutesA monthly report
AI answers tracked?Weekly, per communityAsk what's measured

Switching

Low risk to try. Easy to leave.

Before you decideFree audit first

Read-only access. All 18 in five business days. Yours either way.

During the switchNothing goes dark

We switch over with ads running. January's four start fresh.

OwnershipYour accounts, your history

Ad accounts in Sherman's name. If today's aren't, we fix that first.

TermsMonth-to-month

No setup fees, no term. You stay because it works.

Investment

Enterprise pricing from day one.

16%of ad spend

Paid ads · Google and MetaOur enterprise rate. Yours from day one, for all 22.

Pulse includedNo setup feesMonth-to-monthYour accounts, your data
SEO and AI add-on · per community, per month
Monitor$300was $350
The base. Includes Pulse.
  • Monthly site health check and fix list
  • Monthly SEO fixes
  • 4 Google Business posts a month
  • A drafted reply to every review
  • Cost per lease by community
Grow$425was $500
Everything in Monitor, plus
  • 8 Google Business posts a month
  • Google Business Profile management
  • Review replies posted for you
  • Weekly AI tracking on five assistants
  • AI-ready content, 3 to 5 pieces a month
  • Competitor rents and specials, read daily
  • Floor plan cards on Google, and local listings
Outrank$500was $700
Everything in Grow, plus
  • Up to daily posts, plus the day a special changes
  • Reputation management on the major review sites
  • AI-ready content, unlimited
  • A quarterly mystery shop
  • A quarterly AI review with ownership

Next steps

One step: read-only access by December 10.

By December 10Read-only access to Google Ads, Meta and analyticsPlus the details on your four January communities.
Then · DecemberWe audit all 18 and build the planWhat's working, what isn't, and campaigns ready to go.
Then · January 1LaunchThe 18 switch over. The four go live on closing day.

Your turn

Questions?

Cameron Day · Jamesday Digital · jamesdaydigital.com